Research Director

Irene brings more than 20 years experience in both healthcare and consumer advertising to her role at Robin Cooper Research Group. Irene’s healthcare experience encompasses Canada, US and International clients, among them Hoffmann-La Roche, Eli Lilly, Allergan, Sanofi-Aventis, Wyeth-Ayerst, Bayer, Boehringer Mannheim and Johnson & Johnson (Centocor, Depuy, Cordis).

Irene has launched numerous award-winning campaigns working on both RX, Consumer and OTC products in the categories of Movement Disorders, Biologics, Cardiology , Anti-infectives, Diabetes, Dermatology, Neuro-toxins, Opthamology, Oncology, Antibiotics, Anti-depressants, and Medical Devices (Knee and Hip replacement, Drug-Eluding Stents.)

Irene’s strength is in her ability to build strong relationships with her clients, while using research to help build their business through focused strategic direction and timely execution of projects.