Research Director

Michele Goldenberg brings over 20 years of experience providing market research to leading Healthcare and Consumer Packaged Goods companies as an independent consultant to her role as Research Director for Robin Cooper Research Group.

Specializing in in-depth interviewing and focus groups, Michele has implemented numerous communication tests, brand equity and tracking studies in a variety of market sectors such as educational, healthcare, financial services, information technology and business-to-business.

Michele also has expertise helping companies assess their brand equity relative to the competition and understanding what assets the organization can strategically leverage.

Michele’s extended experiences provide her expertise in interviewing high level executives and key opinion leaders in the medical and government sectors. Her exceptional organizational abilities have enabled her to manage even the most challenging types of interviews and groups.

Within the healthcare sector Michele’s experience in therapeutic categories includes dermatology, oncology, GI disorders, respiratory diseases, hypertension, and anti-infectives and on the consumer research side, her experience spans the health and beauty aid category, as well as fast-moving package goods. Michele graduated from the University of Western Ontario with a Bachelor of Arts in Sociology.